As an open-source organization, PrestaShop is faced with the challenge of generating revenues. By leveraging the size and international scope of its open-source community, the company established two main sources of revenue:

  • PrestaShop Addons, a marketplace through which merchants purchase custom addons and themes for their stores
  • Strategic partnerships with e-commerce industry leaders such as PayPal or Google

PrestaShop has more than three hundred built-in features for managing product listing, payments, shipping, manufacturers and suppliers. PrestaShop uses a web template system which allows users to customize store themes and add new features through add-on modules. The PrestaShop Addons marketplace provides a platform for third-party developers to sell themes and modules to merchants.

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